For those that have been following Financial Slacker for a while, you know that I began with a soft launch in November 2015. I started posting a little more consistently as time went on. And around the second week in April 2016, is when I decided that this was something I was committed to.
I know 5 months may seem like a long time to commit, but for me that’s actually pretty fast. I like to take my time and I’m slow to decide on things. Sometimes that’s good, like when it comes to making big dollar purchases. Sometimes that’s bad, like when deciding to start investing your money.
But now that I have been running this site for a while, I have decided that I like it. I enjoy the interaction with other bloggers. I enjoy researching and writing about financial topics. And I even enjoy the technical aspects of the site (themes, plug-ins, analytics, etc.).
What’s Next for Financial Slacker?
Even though I enjoy running this site, and as much as I enjoy writing about personal finance and hopefully helping my readers solve their financial problems, sometimes I want to write about other topics. There are times when I don’t have enough hours or energy to create a lengthy, well-thought-out, well-written, highly informative financial post. There are times when I just want to share what’s on my mind. Maybe it’s something I saw on the internet. Maybe it’s something on television. Maybe it’s an interaction I had in the real world.
The problem is that I don’t want to disrupt the original intent of this site – to educate, to inform, to explore ideas in money management and personal finance from the perspective of 20 years in corporate America. And for readers who aren’t interested in listening to me ramble about non-financial topics, I don’t want them to be forced to decide if a post is an informative financial article or a Sunday afternoon sitting around drinking a beer talking about nothing in particular article.
So I am contemplating how to accomplish this and I had two thoughts.
- Create an additional site – a lifestyle blog, or
- Figure out a creative way to incorporate these other articles into Financial Slacker version 2.0.
Option 1 – Create a New Site
As far as creating a separate new blog, to be honest, that doesn’t excite me. I actually have a separate healthcare business with its own site and a consulting business with its own site. And between running those businesses as well as keeping Financial Slacker going strong, I’m not sure I have the bandwidth to add another blog into the mix. I am afraid if I get too many sites going, I may find it hard to dedicate enough time to each and keep up regular activity on all of them.
In fact, I am actually thinking about how to integrate all three businesses into one. There are tax advantageous as well as other efficiencies. So a new site seems to be taking me in the opposite direction of where I want to go.
But even though I’m not overly excited about creating a new site right now, there are some reasons to do so. The biggest reason I can think of to create a new site is the benefit of keeping Financial Slacker clear of distractions and non-financial articles. Those searching for solutions to their financial problems may not have much interest in hearing about my personal life, my travel, my weight loss, or whatever else I feel like exploring on the site.
But is that enough of a reason to justify the additional time, money, and energy required to set up another site? And if I do set up another site, will I miss out on synergies between Financial Slacker and the new site?
Option 2 – Financial Slacker 2.0
As for the second option – adding these new articles to Financial Slacker, that’s the direction I am heading. I’ve just started to pick up momentum with the site. The brand is getting recognized and I really want to build on that rather than start something completely new again.
If I go in this direction, the easy way to accomplish my plan would be to simply start posting these non-financial articles along with the traditional articles. But as I mentioned, I don’t want to detract from the true purpose of Financial Slacker. If my readers are just looking for solutions to their financial problems, I don’t want them to feel the need to sift through unrelated articles to get to what they’re looking for.
So here is my thinking. Rather than just intermingling posts, what if I add a new page to the site? Essentially, create two blogs in one.
The home page will remain the same. This is where you will find the long, research-supported, helpful finance articles. You might call this my office.
The new page is where you will find the other articles – my musings on all things non-financial. You might call this my home.
And just like in the real world, if you want to come visit me in my home, I welcome you. But remember, the formal stuff stays at work. At home, I’m a casual, relaxed, kick off your shoes kind of guy. And my new articles will reflect that.
Readers, what do you think of my idea? Should I create a new page on this site, or set up a new blog? Or am I over-thinking the whole thing?