I was thinking the other day about innovation. The topic gets used often in the media especially when discussing technology companies.
Innovation is often presented as an esoteric idea. People can’t necessarily define it, but they know it when they see it.
But if that’s really the case, and you want to increase your innovation, how exactly do you go about it?
One clear example of innovation at its finest is Tesla. While Tesla didn’t invent the electric car, they have taken it further than anyone else. By expanding electric car technology and coupling that with the feel of a smartphone, Tesla has created something unique. And as they move forward with self-driving technology, they’re continuing to demonstrate their innovation.
Google, Apple, Microsoft, Cisco, Amazon, Zappos, and many others are clearly innovators in their respective spaces.
But can smaller companies and even solopreneurs build a business around innovation just as these goliaths of the business world have done?
How about a small website focused on helping its readers make better financial decisions? Can a site such as this become known for innovation?
Recent work in the academic world is putting to rest the idea that innovation is an esoteric idea. Read this article on the MIT Technology Review to learn more about how researchers in Italy have created a mathematical model to define the patterns that innovations follow.